In the past, the success of a Louisiana business could often be determined by its proximity to major roads or interstates, such as I-10 or I-20. Today, businesses also need to be located along the digital superhighway, since 97 percent of people go online to find a local product or service.
It is no longer a luxury to have an online presence—it’s a necessity. Unfortunately, approximately 64 percent of small businesses in Louisiana do not have their own website. That’s why I partnered with Google on Monday to bring the Get Your Business Online workshop back to Louisiana with an event in Baton Rouge that drew 250 local businesses.
Watch"WAFB’s story on Monday’s event in Baton Rouge.
Last August, 150 local businesses came to our first event in Acadiana. Google’s GYBO initiative gives small businesses free online tools to create their own website. One of these business owners was Lauri Wallace, who developed an online presence for her Shreveport-based jewelry design company, Just Ask Creations, after attending the GYBO event.
Watch"Lauri share how her business grew with an online presense.
During the next three years, businesses that make use of the Internet are expected to grow 40 percent faster than those that don’t. Small businesses are the backbone of our economy and will drive success in our communities—we cannot afford to let Louisiana get left behind. I look forward to continuing my mission to jumpstart the more than 380,000 small businesses in our state by getting them online.